El Kiosko

BRAND IDENTITY

In this project I redesigned an already existing Mexican smoothie shop. To create the logo, I used the idea of a Mexican sombrero hat and combined it with a smoothie glass that has a mustache, such an original idea I used to demonstrate Mexican culture using famous representations of this country. I created the pattern with a combination of typography and fruit icons to show the variety of flavors of smoothies and other drinks being offered in this kiosk. I chose dark blue and orange as well as light nude colors so that the picture would look harmonious. For the brand, I also put together the design of the employee’s T-shirt, food packaging, as well as the design of the building itself, outside and inside.

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Kolos

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BMW