BMW

In this project I created an advertising campaign for BMW where my idea was to show faster cars in comparison with fast wild animals. My target audience is men over 30 who are maily businessman and have jobs related to numbers and math, so my idea was to create a car design that would show wildness and speed for men who love extreme sports and freedom of action after a day at work. I designed three cars, where the tiger, leopard, and cheetah have different colors and pattern.