HORIZON
BRAND IDENTITY
GROUP MEMBERS: REBECCA LOPEZ, KENDRA SMALL
In this project, we decided to create a brand identity for the hiking company “Horizon” where we depicted a logo in the form of a compass with a man climbing the mountains. We wanted to demonstrate the brand for the hike as accurately as possible, so in addition to the pattern and design, we used photography to convey the whole atmosphere. For the brand itself, we created the uniform, bus design, tickets and all the elements needed for the hikers. We also developed designs for posters and social media and created a website for them.























