NURI

In this project I created my own brand of salsa in the Chinese style and called the brand “Nuri”, which translates from Chinese as fire dragon, and therefore I depicted a dragon in the logo to convey Chinese culture. I also created the pattern of a dragon skin for salsa jar. I chose bright colors such as green, red, and orange because my target audience is the Chinese community in the USA, so after research I realized what flavors of salsa they prefer and therefore created cheese, spicy and vegetable salsa.